Though it’s one of the shortest sporting events in existence, what the Kentucky Derby lacks in length it makes up for in hats — lots and lots of hats.

The long-established Southern tradition started with the vision of Col. Meriwether Lewis Clark Jr, the bulder of Churchill Downs, the race’s historic setting. Clark — the grandson of famed adventurer and explorer William Clark — wanted the Derby to be a high-class event similar to the races taking place in Europe, which mandated full morning dress for men and women.

The Derby quickly became just as much about the fashion as the racing. The hats, however, didn’t really start to take center stage until the 1960s, when social fashion norms loosened up and TV gave women a reason to stand out. The hats became larger, brighter, and more extravagant. As the following photos of Kentucky Derby hats show, not much has changed since then:

Horses Kentucky Derby

Jeff Gentner/Getty Images


Flamingo Flowers

Jamie Squire/Getty Images


Roses Horses

Rob Carr/Getty Images


Feathers

Matthew Stockman/Getty Images


Horse Head

Luke Sharrett/AFP/Getty Images


Eyes Hat

Marwan Naamani/AFP/Getty Images


Purple

Luke Sharrett/AFP/Getty Images


Riding Hat Horse

Dylan Buell/Getty Images


Yellow

Stephen J. Cohen/WireImage/Getty Images


Old Lady Flowers

Jamie Squire/Getty Images


White Watch

Dylan Buell/Getty Images


Tall Hat

Jamey Price/Getty Images


Colorful Sisters

Gustavo Caballero/Getty Images


Flamingo Couple

Dylan Buell/Getty Images


Horse Stable

Dylan Buell/Getty Images


Kentuck Derby

Jamey Price/Getty Images


Rose Hat

Andy Lyons/Getty Images


Mint Julep

Jamie Squire/Getty Images


Miss Usa

Michael Loccisano/Getty Images for Churchill Downs


Group

Chris Graythen/Getty Images


Pink Hat Kentucky Derby

Jamey Price/Getty Images


Coco Rocha

Mike Coppola/Getty Images


Old Man Buttons

Luke Sharrett/AFP/Getty Images


Oversized

Harry How/Getty Images


Two Hats

Timothy A. Clary/AFP/Getty Images


Big Red

Stephen J. Cohen/Getty Images



Next, let this video history of hats show you 100 years' worth of headwear in just two minutes.